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Meet Sal

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I’m the designer, the strategist, the coffee-fuelled perfectionist, and the human in your corner.

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If you’ve made it here, chances are you didn’t start your business because you wanted to spend your weekends wrestling with web templates, staring at blank color palettes, or crying into a cold cup of tea at 2 a.m. wondering why your website looks nothing like the vision in your head.

You started because you have something incredible to give. And I think that deserves to be seen: properly.

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I’m allergic to boring design, overcomplicated agency jargon, and the kind of "cookie-cutter" branding that strips all the soul out of a business. I’m raw, direct, and uncomplicated. I tell it like it is, because life is too short to dance around bad design.

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For over a decade, I’ve been righting the design wrongs of the world, one business at a time. I have the official, fancy degree on the wall to back up my instincts, but honestly? The real degree comes from a decade of walking alongside passionate business owners, learning what makes people tick, and caring, really, deeply  about the dreams you’re trying to build.

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my Mission

I DON'T MESS AROUND

I'm allergic to boring. I'm raw, uncomplicated and I say what I mean. I'm pretty good at reading a design situation and will probably pre-empt what you want before you do. I work tirelessly in the pursuit of good design. 

I'm a Designer

( You've probably figured that out  )
 

I'm a Mum

( I can multi-task with the best of them )
 

Coffee Lover 

(I'm always full of beans, literally )
 

Perfection - seeking - person

( Like the true cancerian I am )

 

No bull *&^$ barrier

( You get quality, time efficiency and a knack for figuring out what you want before you do )
 

Woohoo! Thanks superstar!

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