Meet Sal

I’m the designer, the strategist, the coffee-fuelled perfectionist, and the human in your corner.
If you’ve made it here, chances are you didn’t start your business because you wanted to spend your weekends wrestling with web templates, staring at blank color palettes, or crying into a cold cup of tea at 2 a.m. wondering why your website looks nothing like the vision in your head.
You started because you have something incredible to give. And I think that deserves to be seen: properly.
I’m allergic to boring design, overcomplicated agency jargon, and the kind of "cookie-cutter" branding that strips all the soul out of a business. I’m raw, direct, and uncomplicated. I tell it like it is, because life is too short to dance around bad design.
For over a decade, I’ve been righting the design wrongs of the world, one business at a time. I have the official, fancy degree on the wall to back up my instincts, but honestly? The real degree comes from a decade of walking alongside passionate business owners, learning what makes people tick, and caring, really, deeply about the dreams you’re trying to build.


my Mission
I DON'T MESS AROUND
I'm allergic to boring. I'm raw, uncomplicated and I say what I mean. I'm pretty good at reading a design situation and will probably pre-empt what you want before you do. I work tirelessly in the pursuit of good design.
I'm a Designer
( You've probably figured that out )
I'm a Mum
( I can multi-task with the best of them )
Coffee Lover
(I'm always full of beans, literally )
Perfection - seeking - person
( Like the true cancerian I am )
No bull *&^$ barrier
( You get quality, time efficiency and a knack for figuring out what you want before you do )

